LEDS C4 revealed its new brand image and slogan "Light for all" at the full six-day trade show. The brand makeover went hand in hand with a showcase of our top products, which attracted the attention of many professionals. The leading trade show for lighting, technology and building, Light+Building, opened its doors on 18 March and ended on 23 March.
We received positive feedback from our clients and partners in Frankfurt on the launch of our new image and technical innovations. The team met with our established partners and opened new opportunities for cooperation with future partners at the showcase of our latest innovations for the brands: Technical, Outdoor and Decorative.
The Leds C4 exhibition space at Light+Building highlighted the multi-purpose nature of our lighting products, along with their versatility, competitive edge, quality and extensive range. The presentation of each collection was specially designed to enhance their particular qualities. Thus, the showcase drew attention to the quality of products developed for high-tech lighting in the Technical range, employed museographic resources to explain and contextualise the Decorative collection, and showed the capacity of Outdoor to transform an exterior nocturnal space.
Moreover, as part of Light+Building's main theme, “Aesthetics and well-being in harmony”, we revealed the world of opportunities presented by Human Centric Lighting (HCL), which puts humans at the heart of any lighting project, and the benefits of CASAMBI technology.