LEDS C4 has designed the lighting for the new authorised Mazda dealer in Melbourne, Australia. The new Mazda showrooms have had a makeover on a nationwide scale, aiming to improve customer experience at the time of purchase.
For the Japanese brand, driving has two essential elements: cars and drivers. Thus, the brand seeks to forge a strong relationship with drivers and establish a connection between vehicle design and technology, and the brand purchase experience.
As a new development, the showroom has opened an experimental area where vehicles are delivered to customers. The lighting in this area consists of Bond Tube spotlights from our technical catalogue to accentuate the vehicles' range of features and create an exciting ambience for customers when they pick up their new cars.
At the same time, this lighting project also uses decorative Play Optics in the showroom and customer area.
Location: Melbourne, Australia
Architect and interior designer: Ric Rossi I SPACEOS, Architecture & Interior Design
Photography: Matt Walsh