Smart light for Retail
Transforming the customer experience and key information for the retailer
The evolution of retail channels, along with the consolidation of digital sales and changing customer patterns have re-modelled the sales models of physical shops.
Commerce is moving towards omni-channelling and retailers are questioning how to generate value at the point of sale to continue attracting their customers and successfully converge the physical and digital worlds.
Having a connected lighting system is an ideal business opportunity, as it provides information about its customers and in doing so, it can personalise their shopping experience. Providing a customised experience is the crux that will allow retailers to make themselves attractive and relevant.